At Billie and Lulu's, we believe fashion should be accessible, fun, and empowering for everyone—especially for plus-size individuals. Founded by best friends Heidi Koffman and Natasha Beal, our store is dedicated to offering a wide range of styles in sizes L to 5X, so that everyone can find something they love. As a plus-size woman herself, Heidi knows how hard it can be to shop secondhand, and that’s why Billie and Lulu's exists—to make fashion more inclusive. We are located in North Phoenix and are the first plus size secondhand / resale store in the area.

The idea for Billie and Lulu's grew out of our first store, Discover Mercantile, where we found that plus-size clothing was in high demand but hard to source. Heidi, being plus-size, struggled to find trendy, high-quality items at thrift stores. This gap in the market inspired us to create a space where women of all sizes could shop for unique, affordable, and fashionable plus-size pieces. After the success of our plus-size section at Discover Mercantile, we knew it was time to open a store fully dedicated to these offerings. Billie and Lulu's was born from our passion for fashion, sustainability, and building a supportive community for women.

Shopping resale is more than just a way to save money—it’s a conscious decision to reduce waste and give great clothing a second life. When you shop at Billie and Lulu's, you’re not just getting a one-of-a-kind piece, you’re contributing to a more sustainable fashion industry. Each item in our store has been carefully curated to offer both style and quality, making it easy to find something you’ll love that’s also good for the planet.

When you shop local and resale at Billie and Lulu's, your dollars go beyond a simple transaction. You're supporting a small, women-owned business that gives back to the local community. You’re helping to create jobs, support local artisans, and sustain a marketplace that values people over profits. Plus, every purchase you make helps us continue providing affordable fashion to women of all sizes and backgrounds. Shopping with us means investing in a more inclusive and sustainable future.