Screw Diet Culture: Why We Celebrate international No Diet Day at Billie & Lulu's

At Billie & Lulu’s, we don’t just sell clothes—we celebrate bodies. All of them. And on May 6, we’re proud to recognize International No Diet Day, a day dedicated to rejecting harmful beauty standards and embracing body diversity.

Here’s the truth: Diet culture is a liar. It tells us our bodies need to shrink to be worthy. That self-worth comes with calorie counts or smaller pants sizes. That some bodies are “good” and others need fixing.

No thanks.

We believe in wearing what makes you feel amazing. In taking up space. In dressing the body you have right now—not some future version of yourself. Your curves, rolls, stretch marks, belly, booty, and thighs? They deserve love and fashion, not shame.

Being healthy doesn’t mean being obsessed with weight.

It means listening to your body, fueling it with love, and doing things that make your soul feel good. That might be dancing in your kitchen, going on a walk with your bestie, lifting heavy things at the gym, or spending time in nature. Health isn’t one-size-fits-all—and it sure as hell doesn’t live on the back of a nutrition label.

This day is about more than food. It’s about freedom—from unrealistic standards, from shame, and from the pressure to conform. It’s about choosing confidence over comparison and showing up exactly as you are.

So whether you’re rocking a crop top, slipping into a sundress, or just coming in to try something new—you’re welcome here. No apologies, no numbers, no judgment.

Let’s keep building a community that uplifts, affirms, and celebrates. Today and every damn day.

Love your body. Dress it like it deserves.

Happy International No Diet Day.